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It seems as if the price of ebook readers is on a continual downward slope right now. You can now get hold of Amazon’s entry level Kindle for as little as $ 79. If you want a higher level model, $ 99 gets you a Kindle Touch or a Nook Simple Touch. Once the price drops below $ 100 then, for personal electronic items, you are pretty much into impulse buy country.

Falling prices have definitely been a major contributory factor in the rapid growth of ebook reader sales. As an illustration of just how quickly these devices have been adopted, consider the fact that Amazon now sells more ebooks than conventional paper books. It’s a sign of the times.

It’s interesting to note that the two big players in the market are Amazon and Barnes and Noble. The Kindle and the Nook are number one and two respectively – with the Kindle leading by quite some distance. On the face of it, consumers seem to like to get their ebook readers and ebooks from the same place that they normally get their traditional reading material.

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Just recently, competition in the ebook reader market has been heating up quite a bit and there are some new readers fighting Amazon’s Kindle 3 reader for top spot in the market. Barnes and Noble updated the Nook reader, and the new Nook Touch looks to be more than capable of giving the Kindle a run for its money.

The upgraded Nook has touch screen functionality, which is what many people have come to expect in their personal electronic devices these days. For many people, this will make the Nook both easier and more intuitive to use. The Nook can also be made smaller and lighter as, with touch screen controls included, there is no requirement for a QWERTY keypad.

The recently launched iRiver Story HD reader presents even more competition to the Kindle. It has the first XGA e-ink display in the world. This has a resolution of 1024 x 768 pixels, beating the 800 x 600 of both the Kindle and the Nook. However, the thing that makes the Story HD a real contender in the ebook reader market is the fact that it is the first reader which is fully integrated with the Google eBookstore. That will certainly appeal to many potential buyers.

Amazon’s best selling Kindle reader is the runaway leader in the ebook reader market right now – but competition is increasing and there are some new readers seeking market share, and possibly even the leading role. In May, Barnes and Noble released their new, upgraded Nook Touch reader. All the signs that it might push the Kindle a lot harder in future are there.

The new Nook, as the name suggests, incorporates touch screen controls, which is what most of us have become accustomed to in our personal electronic gadgets these days. For many people, this will make the Nook both easier and more intuitive to use. Touch screen functionality also means that there is no need for a QWERTY keypad. The end result is that the Nook can be made smaller and lighter. In fact, it’s roughly an inch shorter and an ounce lighter than the current Kindle.

The recently launched iRiver Story HD reader presents even more competition to the Kindle. It has the first XGA e-ink display in the world. This has a resolution of 1024 x 768 pixels, beating the 800 x 600 of both the Kindle and the Nook. But the really interesting thing about the Story HD, and the thing that makes it a real threat to other readers on the market, is the fact that it is fully integrated with Google’s eBookstore. That will certainly appeal to many potential buyers.